The challenge
Custom furniture is easier to understand when customers can see both the range of work and the details of finished spaces. A single gallery would make kitchens, cabinetry, storage, and living pieces hard to navigate.
// CASE STUDY 03
CUSTOM FURNITURE PORTFOLIO
B&W Furnitures
A visual WordPress portfolio that helps customers explore custom furniture categories, evaluate craftsmanship, and start an inquiry.
- Role
- WordPress development
- Project type
- Client business website
- Focus
- Responsive design · Content · Conversion
// 01 / THE STORY
Why this was built.
The approach
I separated the portfolio into recognizable furniture categories and used project galleries as the main proof. Service descriptions and a four-step process explain how an idea becomes a made-to-measure piece.
What it delivers
Visitors can explore relevant work, understand the consultation-to-installation process, and start an inquiry with a clearer idea of what B&W can make for their space.
// 02
Website experience
Public-facing features verified from the live client website.
- Category-led catalog for custom furniture and modular cabinetry
- Dedicated galleries for kitchens, storage, living, dining, and bedroom work
- Service descriptions focused on functionality, materials, and space planning
- Consultation, planning, crafting, and installation process presentation
- Portfolio gallery featuring completed client projects
- Contact and inquiry calls to action throughout the experience
- Facebook, Instagram, and TikTok integration
- Responsive navigation and image-focused layouts
// 03
Delivery
Structured to present the business clearly and turn visitor interest into inquiries.
- CMS
- WordPress
- Information architecture
- Furniture categories, services, galleries, FAQs, and inquiries
- Visual content
- Large product and completed-project image collections
- Customer journey
- Discovery, consultation, design, crafting, and installation
- Content design
- Category descriptions, process messaging, and project presentation
- Interface
- Responsive, gallery-forward desktop and mobile layouts
// LIVE CLIENT WORK